A NEW POP-UP LLADRÓ STORE IN BEIJING
Lladró is pleased to open a brand new pop-up boutique in Beijing, China, located in the Taikoo Li Sanlitun shopping mall in the heart of the fashionable Chaoyang district, a magnet for trendsetters and luxury shoppers. The boutique is dedicated to the brand’s New Concept creations, a category which includes Lladró’s most contemporary and groundbreaking designs in handmade porcelain: bold, unprecedented sculptures, lamps that filter warm ambient light through translucent porcelain, and irresistible scents in unique containers.
The space has been specially designed with contemporary on-trend colors, with the intention of reinforcing the innovative, experimental character of these product lines.
The boutique shares a floor with other major international brands with strong links to the culture of design such as Y-3, Gufram, FNJI, Lulelemon and Bape, among many others. Furthermore, the presence of other influential luxury names such as Balenciaga, LOEWE, Givenchy, Valentino, Dover Street Market and Alexander Wang.
The presence of these influential luxury brands combined with the mall’s sophisticated atmosphere makes it the perfect environment for Lladró’s new collections to reach an influential and upmarket clientele with high purchasing power that is curious about new cultural trends and contemporary art.
With this exciting new opening, Lladró brings its most innovative and contemporary collections to the Chinese capital and continues to build on its recent success in a country where there are now 35 points of sale across major cities including Shanghai, Shenzhen, Chongqing and Chengdu and where a new subsidiary was established two years ago. As well as the brand’s numerous boutiques, showrooms and pop-ups, Lladró is also developing its e-commerce as part of its multichannel rollout across Asia.
The establishment of this new boutique is an opportunity for Lladró to further strengthen its relationship with a market where its handcrafted products are highly appreciated for their unique artistic quality and innovation.