NEW JAIME HAYON CREATION FOR LLADRÓ UNVEILED AT PARIS DESIGN WEEK
Following on from the success of The Guest, one of Lladró’s most versatile and iconic characters, star designer and collaborator Jaime Hayon has joined forces with our brand once more to launch Embraced, a new creation full of love, positive energy and color that is sure to become a favorite.
This charming and original character, playfully conceived using unconventional forms, depicts a figure that hugs himself with arms that wrap completely around. At once light-hearted and sophisticated, it represents hope and optimism, and reminds us of the importance of caring for ourselves, and of embracing our dreams and challenges.
The design is being presented in Paris at three special presentations held concurrently within the framework of Paris Design Week. The first is an exhibition of Hayon’s designs for Lladró within the Signature space at the Maison & Objet design fair, which alongside the new creation also features pieces from The Guest and The Fantasy collections. The others are held at the home furnishings store Astéri, at their Raspail and Home stores on the Boulevard Raspail, the latter which hosted a special launch event on September 8th to celebrate the new creation.
Timelessly rendered in handmade porcelain, Embraced reinforces Lladró’s mission to keep tradition alive through contemporary and conceptual designs. It is available in three color options, the first in white embellished with Hayon’s colorful signature designs, while the other two are decorated in soft, monochrome pastel tones of either yellow or pink.
According to its creator, the figure is at peace with himself, and transmits a peaceful energy and speaks a universal language through its expression: “I believe that we are living through a moment when we really need to look after ourselves and, in my view, Embraced expresses this idea in a very symbolic way”says Hayon. “If we do not look after ourselves, how can we look after others?”