THE ART WORLD AND LLADRÓ AT ARCO MADRID 2021

Madrid welcomes artists, collectors, exhibitors and enthusiasts from around the world to ARCOmadrid 2021, Spain’s international contemporary art fair taking place until 11th July. Now in its 40th edition, it’s one of the most important events on the art calendar.

Lladró is proud to be among the leading Spanish brands that feature in “SALIDA”, the winning design for the VIP Room that brings the outdoor world inside. Designed by a team comprised of Studio Animal, Studio Gonzalo del Val and Toni Gelabert, the project is part of the Red de Diseño del FMRE, an initiative of the Foro de Marcas Renombradas Españolas (the Forum of Leading Spanish Brands).

A place for meeting and relaxation, “SALIDA” is conceived as a tranquil forest that embodies the importance of open space, good health and integration with nature. A selection of pieces from Lladró’s Parrot Party collection, including the Parrot table, vase, hanger and wall sconce lamp, fit perfectly into the calm, dreamlike atmosphere. Populated with one hundred living birch trees arranged in a grid formation, it’s always daytime in this unique “exterior design” space.