LLADRÓ EXPANDS ITS PRESENCE IN MEXICO
Lladró strengthens its presence in North America with the launch of two new points of sale in Mexico, one of the brand’s key export destinations.
Each point of sale comprises a ‘shop-in-shop’ within two branches of the Liverpool department store in Mexico City, at Centro Santa Fe and in the Avenida de los Insurgentes. Visitors to the stores will be able to see Lladró’s most recognizable creations close up, including those from the Heritage and High Porcelain categories, and also the most innovative and contemporary functional designs in porcelain including jewelry, home fragrances and lighting. Creations that pay tribute to Mexican cultural heritage are featured, such as the limited edition bust of Frida Kahlo and the Aztec Dance sculpture, as well as the new Firefly collection of cordless lamps designed in collaboration with the celebrated Mexican interior designer, Olga Hanono.
Lladró’s relationship with Mexico stretches back to the 1970s, when the firm first began to market its collections in the capital. In 2015 it opened its own boutique in the then recently-renovated El Palacio de Hierro Polanco shopping center in Mexico City, followed by the launch last December of two spaces at Casa Palacio Santa Fe and Casa Palacio Antara respectively, both must-see retail destinations located in the country’s main shopping streets.
Along with other countries, Mexico constitutes the export markets with the greatest growth potential for the firm and, in parallel, its history and traditions have always been a source of inspiration for Lladró artists.