LLADRÓ EXPANDS ITS PRESENCE IN SHANGHAI
Lladró is pleased to unveil two innovative spaces in Shanghai, the economic capital of China. The first is a Lladró showroom dedicated to the Lighting and Heritage categories of the brand. The second is a concept gallery featuring Lladró New Concept creations, set in a dreamlike and exclusive atmosphere.
Both spaces are located in the luxury shopping mall Yi Feng Galleria, in the Wai Tan Yuan area. Luminous colours such as white and gold highlight the appeal of the handmade porcelain and the magic of the designs where iconic creations such as the Niágara chandelier by Bodo Sperlein or the new Bouquet and Blossom collections stand out.
At the New Concept Pop-Up Store in the Chaoyi Buer space, artisan tradition is intertwined with the contemporary and original vision of Lladró artists and their external collaborators, making up a selection of representative designs from the most successful collections. We find novelties such as the Campanella scented candles and diffusers, or the modern animal pieces in Origami, among many others.
On the way to seven decades since its foundation, Lladró is immersed in a multi-channel deployment plan that includes both the promotion of e-commerce and the opening of its own boutiques, pop-ups and Shop in Shop type commercial spaces in conjunction with prestigious luxury shopping galleries.