The Firefly Bar experience is now open for a limited time at WOW Madrid.

It was launched at WOW with a special event attended by influencers and other Spanish celebrities including Pelayo Diaz, Marta Torné, Clara Aparicio, Sergio Bex, Carlos de Lucas and Raúl Vidal.

This singular interactive experience invites everyone to have fun creating their own customized cordless Firefly lamps by choosing from a range of colorful porcelain elements of varying organic shapes. The result is a unique bespoke creation that can then be ordered and created exclusively for the customer at the Lladró factory in Valencia.

Firefly is the innovative lighting collection by Lladró which is inspired by the mesmerizing glow of fireflies on hot summer nights. Versatile and portable, the combination of the gentle light with the intricate, organic forms adds a touch of warmth and sophistication to any setting.

Spread across eight floors of a renovated building on Gran Via, one of Europe’s busiest shopping streets, WOW Madrid is the revolutionary “phygital” retail destination where the boundaries between the physical and the digital are blurred. A range of Lladró’s most avant-garde creations, some of them limited edition and in many cases designed in collaboration with internationally renowned creatives, are on display in the Home section alongside some of the most exclusive brands in fashion, beauty, technology and interior décor.

The Firefly Bar is open to all visitors at WOW Madrid until January 6th.