LLADRÓ OPENS ITS OWN BOUTIQUE IN BEIJING

The Spanish porcelain brand announced the opening of its first boutique in SKP, Beijing’s premier luxury shopping mall, in an event that attracted the media and a select group of customers and influencers.

To celebrate this grand opening, Lladró presented its most recent collections at Cinema Salon in the Chao Hotel Sanlitun, in a space decorated with abundant flowers and vegetation, as if it were a Spanish garden.

The Spanish brand has always lent a major focus to China and this opening is another occasion to further strengthen the bonds with a country that is the birthplace of porcelain and to reach a highly demanding and very cutting-edge public.

And so, with this new boutique, now joining the distribution network that covers 15 of the country’s main cities, Lladró brings to the capital of China the full range of the brand’s porcelain creations. From collections of contemporary sculpture to home fragrances, jewelry and lighting.