NEW POP-UP IN KADEWE SHOWCASES LLADRÓ’S MOST CONTEMPORARY FACE IN BERLIN

Lladró arrives in Berlin with the opening of a pop-up dedicated to its New Concept product category. Our new store can be found in the Kaufhaus des Westens upmarket shopping mall, better known as KaDeWe, located in an historical building in Tauntzienstraße. With a history going back 115 years, KaDeWe is one of the most exclusive department stores in Berlin and in all of Europe.

The pop-up is decorated in pastel colors, which create a bright welcoming atmosphere while matching to perfection our most recent collections, ranging from cutting-edge sculptures like Face 2 Face, Panthers and Ink, to home fragrances like Luxurious Animals, a series of bold, innovative designs with exceptional decorative potential. The walkthrough of the ephemeral space is organized using geometrical modular divisions that play with forms and perspectives, evoking an oneiric and dreamlike atmosphere.
The result is an on-trend store that invites customers to discover the most designer side of Lladró.

Surrounded by other leading international brands, the space in KaDeWe joins Lladró’s distribution network of 30 points of sale in Germany’s main cities. With this new pop-up we continue to engage with the German public, increasingly drawn to the artistic value of Lladró collections and especially interested in our more modern and minimalist creations.

The new opening is rolled out within our wider international expansion plan, which envisages the opening of points of sale focused on New Concept and Lighting categories. The goal is to offer our customers a premium brand experience, to facilitate interaction with products and to acquaint them with the creative handcrafted processes behind each and every one of our porcelain creations.